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The Rise of PPC Automation in 2020

The Rise of PPC Automation in 2020

by Lever Interactive | Jan 22, 2020 | Digital Marketing, Search Engine Marketing

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines...
Best Practices for Integrating Paid Search & Organic Search (SEO) Strategies

Best Practices for Integrating Paid Search & Organic Search (SEO) Strategies

by Amanda Mayfield | Sep 26, 2019 | Digital Marketing, Search Engine Marketing, Search Engine Optimization

One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and...

Optimizing Towards Profitability: Setting the Right Marketing Goals

by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing

Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...

Manufacturers: Why Your Promo Ad Copy Doesn’t Perform

by Lever Interactive | Jun 6, 2019 | Digital Marketing, Manufacturing, Search Engine Marketing

Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize...

Hyper Geo-Targeting in AdWords Campaigns: How to Drive Store Traffic to Nationwide Locations

by Lever Interactive | Feb 1, 2012 | Search Engine Marketing

When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more...

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701 Warrenville Rd, Suite 200
Lisle, IL 60532
630.435.6400
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Lisle Headquarters
701 Warrenville Rd, Suite 200
Lisle, IL 60532
630.435.6400
info@leverinteractive.com

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