by Lever Interactive | May 22, 2018 | Digital Marketing, Search Engine Marketing, Web Design
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving...
by Lever Interactive | Mar 1, 2018 | Digital Marketing, Search Engine Marketing
Which do I use? by Tim Peyton – For ecommerce marketing campaigns, deals and promotions are useful tools to drive new consumers and remain competitive throughout the year, especially during the competitive holiday season. With the new promotion...
by Eileen Buleza | Mar 29, 2017 | Search Engine Marketing
By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve...
by Eileen Buleza | Aug 4, 2016 | Search Engine Marketing, Search Engine Optimization
By Eileen Buleza and Amanda Mayfield Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from standard ad formats to extended text ads is slated to come in late...
by Colleen Keilers | Sep 23, 2015 | Education, Search Engine Marketing
The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential...
Recent Comments