by Lever Interactive | Jun 6, 2019 | Digital Marketing, Manufacturing, Search Engine Marketing
Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize...
by Lever Interactive | Aug 2, 2018 | Digital Marketing, Manufacturing, Search Engine Marketing
It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for...
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