by Lever Interactive | Aug 17, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack,...
by Lever Interactive | Aug 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Optimization
As a digital media agency, we hold ourselves accountable for the performance of our client’s digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign...
by Lever Interactive | May 22, 2018 | Digital Marketing, Search Engine Marketing, Web Design
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving...
by Lever Interactive | Apr 11, 2008 | Search Engine Marketing
When you first launch a campaign in Adwords, there is a process (automated) whereby Google checks to make sure the destination URL of each ad/keyword is a functioning page (i.e. no 404 or download). Once this occurs, the ads run and you start raking in the cash. What...
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