by Lever Interactive | Nov 6, 2019 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization
Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial...
by Lever Interactive | Jun 27, 2019 | Digital Marketing, Display Advertising, Industry News, Mobile Marketing, Search Engine Marketing
Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many...
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