by Lever Interactive | Jun 21, 2017 | Digital Marketing, Measurement
Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to...
by Melanie Datz | Feb 14, 2017 | Digital Marketing, Measurement, Search Engine Optimization
By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted...
by Jennifer Davis | Aug 18, 2011 | Measurement
Google announced that beginning August 11 there will be a change in how Google Analytics calculates a session. For clarification, a session is provided in Google Analytics visits. Visits, by definition in Google Analytics: A count of sessions that have been active on...
by Jennifer Davis | Jul 11, 2011 | Measurement, Mobile Marketing
Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe...
by Lever Interactive | Aug 6, 2007 | Measurement
UPDATE 9/12/2007 – Google has reversed its counting methodology for time on site. _______________ We attended the GA Conversion Universiy last week and it was discussed why Google Analytics time on site numbers have jumped. Google’s explanation is that Google...
Recent Comments