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Attribution Modeling: Which Conversion Measurement Method Is Right For You?

by Lever Interactive | Jun 21, 2017 | Digital Marketing, Measurement

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to...

3 Common Problems That Might Be Ruining Your Analytics Data

by Melanie Datz | Feb 14, 2017 | Digital Marketing, Measurement, Search Engine Optimization

By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted...

Google Analytics Announces Changes to How Sessions are Calculated

by Jennifer Davis | Aug 18, 2011 | Measurement

Google announced that beginning August 11 there will be a change in how Google Analytics calculates a session. For clarification, a session is provided in Google Analytics visits. Visits, by definition in Google Analytics: A count of sessions that have been active on...

A Look at Google Analytics New Mobile Reporting

by Jennifer Davis | Jul 11, 2011 | Measurement, Mobile Marketing

Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe...

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info@leverinteractive.com

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