by Colleen Keilers | Sep 23, 2015 | Education, Search Engine Marketing
The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential...
by Lever Interactive | Feb 1, 2012 | Search Engine Marketing
When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more...
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