by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Mark Bettenhausen | Oct 20, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online...
by Mark Bettenhausen | Aug 31, 2020 | Digital Marketing, Industry News, Lever Interactive, Video
Lever Interactive & Helixa Fireside Chat We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies. Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever...
by Amanda Mayfield | Sep 26, 2019 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and...
by Lever Interactive | Feb 13, 2019 | Digital Marketing, Industry News
As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts. This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency,...
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