by Lever Interactive | Feb 13, 2019 | Digital Marketing, Industry News
As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts. This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency,...
by Lever Interactive | Aug 10, 2017 | Digital Marketing, Events, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Lever Interactive and Google recently hosted a Digital Marketing Trends for 2018 event at Google’s Chicago office. Through presentations from Laura O’Connell of Google and Brian Yaro and Jen Davis of Lever Interactive, we learned about the direction digital marketing...
by Melanie Datz | Feb 14, 2017 | Digital Marketing, Measurement, Search Engine Optimization
By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted...
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