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Boosting Conversion Rates Using Broad Keyword Targeting

Boosting Conversion Rates Using Broad Keyword Targeting

by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing

CLIENT: A B2B SaaS startup in the financial industry focused on generating leads.   CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....

Building Effective Landing Pages to Make Your Paid Search Program Convert

by Lever Interactive | May 22, 2018 | Digital Marketing, Search Engine Marketing, Web Design

When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving...

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Lisle Headquarters
701 Warrenville Rd, Suite 200
Lisle, IL 60532
630.435.6400
info@leverinteractive.com

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