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Rethinking Measurement in Display Marketing

by Lever Interactive | Aug 3, 2017 | Display Advertising, Measurement

Display marketing has become an increasingly effective way to reach your target market. Its various forms enable you to adjust your ads as needed, even automatically through machine learning. These ads may be used at each step of a customer’s journey to move...

Attribution Modeling: Which Conversion Measurement Method Is Right For You?

by Lever Interactive | Jun 21, 2017 | Digital Marketing, Measurement

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to...

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