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Google’s User Experience Algorithm Update

Google’s User Experience Algorithm Update

by Melanie Datz | Jul 15, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization, Web Design

No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a...
Google January 2020 Core Algorithm Update: Have You Been Negatively Impacted?

Google January 2020 Core Algorithm Update: Have You Been Negatively Impacted?

by Lever Interactive | Jan 17, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization

Google released yet another core algorithm update on Monday and took the unusual step of announcing it in advance. This has caused some people to wonder whether this will be a significant update that causes widespread changes to keyword rankings and search results...
What You Need To Know About Google’s BERT Algorithm Update

What You Need To Know About Google’s BERT Algorithm Update

by Lever Interactive | Nov 6, 2019 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization

Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial...

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