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Attribution Modeling: Which Conversion Measurement Method Is Right For You?

by Lever Interactive | Jun 21, 2017 | Digital Marketing, Measurement

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to...

Extended Text Ads: What We Learned in Beta

by Eileen Buleza | Aug 4, 2016 | Search Engine Marketing, Search Engine Optimization

By Eileen Buleza and Amanda Mayfield  Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from standard ad formats to extended text ads is slated to come in late...

How to Create a Successful B2B PPC Campaign

by Lever Interactive | Mar 7, 2012 | B2B, Search Engine Marketing

According to a recent poll, 95% of B2B marketers are focusing their efforts on SEO, while only 35% are involved in paid search advertising. Based on these findings, it seems like a great time to get a jump on the competition and start building out some B2B-optimized...

Hyper Geo-Targeting in AdWords Campaigns: How to Drive Store Traffic to Nationwide Locations

by Lever Interactive | Feb 1, 2012 | Search Engine Marketing

When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more...

Broken Landing Pages Cost You Money with Adwords

by Lever Interactive | Apr 11, 2008 | Search Engine Marketing

When you first launch a campaign in Adwords, there is a process (automated) whereby Google checks to make sure the destination URL of each ad/keyword is a functioning page (i.e. no 404 or download). Once this occurs, the ads run and you start raking in the cash. What...

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