by Mark Bettenhausen | Nov 24, 2020 | Digital Marketing, Healthcare, Industry News, Lever Interactive, Search Engine Marketing
Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of...
by Mark Bettenhausen | Nov 23, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Search Engine Marketing, Video
Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance...
by Mark Bettenhausen | Oct 30, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Digital marketers often think of page speed as something that is only associated with SEO. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer engagement. Think about the last...
by Mark Bettenhausen | Oct 20, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online...
by Mark Bettenhausen | Aug 31, 2020 | Digital Marketing, Industry News, Lever Interactive, Video
Lever Interactive & Helixa Fireside Chat We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies. Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever...
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