Why Do Links Matter?
Links continue to be one of the most vital SEO factors in Google’s search algorithm. They provide the ability to share relevant content across all digital mediums.
There are three types of links:
First, use tools like Google Search Console to check current top inbound linking domains and internal links within your website.
After reviewing your current website links, you can begin to formulate a plan to adjust internal links to focus on your top pages and keyword groups of interest. You can also use tools like SEMrush to understand which inbound links pointing to your website are toxic, which you will want to disavow – plus what domains are pointing to competitor websites and likely good candidates to approach for inbound linking.
Starting Your Link Building Process
If you start your link-building process, don’t buy or exchange links looking to get quick wins. Focus on what you can control. Begin creating quality content, and the natural links will come.
Start by creating topic clusters for your content – this keeps your internal linking organized. Identifying main topics with related subtopics makes it easier to link internally and helps Google crawl and index your site faster.
Once you get a good framework, start populating quality content. Be sure to link to your own relevant pages, as well as websites with high authority – this helps search engines better understand your niche and increases your site’s trust and quality.
Content has always been king in the SEO world. Creating relevant content that serves a purpose gives you a more significant opportunity to receive inbound links from high-authority domains – bettering your chances of ranking well for top keywords.
Also, consider providing your content in multiple formats (video, audio, images, etc.). When searchers ask questions through Google and Bing, they often prefer step-by-step instructions that you can deliver in a more user-friendly manner through video and other forms of content. A picture is worth a thousand words, and video is exponentially better.
Finally, evergreen content planning should stretch well past your core pages or topics to include useful information that extends the full reach of information of interest to your target audience. Surround your products or services with valuable expert content that compliments it, draws interest, links, and more eyeballs to your site, which in the end brings you more business.
If your team is interested in getting assistance with your evergreen SEO initiatives, you can reach out to us at firstname.lastname@example.org; we’re more than happy to help you with your SEO and digital marketing needs.