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Lever Interactive Receives Two Top Digital Marketing Agency Awards
Lever Interactive has been named a Top Online & Internet Marketing Agency in Clutch's annual Top Global B2B Leaders list for 2018 and a Top Digital Marketing Company by TopDevelopers. “These companies not only demonstrate their ability to excel in their respective service areas, but also...
Stop Recruiting Already-Enrolled Students
Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled. And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and...
Why You Should Optimize Your YouTube Channel: Three Unexpected Benefits
YouTube is the world’s second largest search engine. About 1.3 billion users watch over a billion videos every day. Five hours of video are uploaded every minute. YouTube optimization is critical to getting your video found, but that’s just the start. For SEO clients, the appeal of YouTube goes...
Education Marketers: How to Utilize Your Data to Build Awareness and Drive Enrollments
Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog...
Projects Make Perfect
My Internship Experiences & What You Can Learn From Them By Colton Curtner - Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is...
Manufacturer Marketing: Why Manufacturers Need Their Own Digital Marketing Strategy
It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex...
Five Things I’ve Learned Interning at a Digital Marketing Agency
By Colton Curtner - This week marks my first month completed interning at Lever, and I must say the experiences have exceeded my expectations. After only one month, I understand the industry much more and how it works with clients. I am also learning valuable hard skills that apply directly to the...
New and Innovative Trends in Education Digital Marketing
Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So...
The Newbie: Life as the Digital Media Intern for Lever Interactive
By Colton Curtner - Hi, my name is Colton Curtner, and I am the Digital Media Intern for Lever Interactive. I am a senior at Illinois State, studying marketing, and I was desperate to get real world experience. What better way to get experience than to intern for a company?! Well, here I am,...