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Healthcare Marketing Essentials In A Changing Marketplace

How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8 BILLION health-related videos...

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The Importance of Company Culture

By Nick Gianacakos - Two large transparent doors invite you into the interior of a busy office floor. Inside, one would find many common office amenities: conference rooms, desks, computers and cubicles. What are not as common about this space are the people that happen to inhabit it. While some...

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Social Media Marketing to Different Audiences

In the past 10 years, social media has evolved into a world of its own. With more than 3.5 billion active users, there now exists more opportunities to interact and connect than ever before. Social media giants like Facebook, Twitter, Instagram, LinkedIn, and Pinterest are forever changing the way...

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Google Monetizes Discover Feed and Expands Shopping Campaigns

Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many exciting announcements made...

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Manufacturers: Why Your Promo Ad Copy Doesn’t Perform

Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize it's your brand directly...

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Google Ads to Remove Average Position Reporting Metric

The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their status meetings! Seriously...

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Digital Marketing Trends for 2019

https://youtu.be/0N-hhuW5g84 As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts.  This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency,...

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