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Employee Spotlight: Dan Wachowski
Lever Interactive Promotes Dan Wachowski to Senior Media Manager It's our pleasure to announce the promotion of Dan Wachowski to Senior Media Manager. Dan has grown his level of responsibility within Media Operations over the past several years, while taking on multiple paid media accounts – each...
Employee Spotlight: Valerie Guglielmi
Lever Interactive Promotes Valerie Guglielmi to Senior Account Manager Hey, Val here—writing to you from the comfort of my make-shift home office as I’m sure many of you can relate to. It’s mind-boggling to think we’ve been navigating this WFH life for almost a year now, and I’m incredibly lucky...
Time to Rethink Your SEO: The Google Algorithm Update Set to Affect Over 1.7 Billion Active Websites
Prioritizing Page Experience and Preparing for Google’s Algorithm Update. With over 1.7 billion currently active websites on the internet and over half a million new sites created every day, it’s no small miracle that a few key phrases can drop a potential customer right onto your digital...
Lever Interactive and Microsoft Drive Digital Campaign Success
Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of Americans who lost their health...
Google Ads Auto Applied Recommendations
Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance while reducing your manual...
Why Page Speed is More Than Just SEO
Digital marketers often think of page speed as something that is only associated with SEO. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer engagement. Think about the last time you tapped or clicked on...
Elevate Experiences to Win in Pandemic Retail (And Afterward)
Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they...
How to Choose a Digital Marketing Agency
Whether you’ve been handling your marketing in-house or are disappointed by your current agency, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational...
Digital Marketing Beyond 2020: Adapting to Economic Downturns
Lever Interactive & Helixa Fireside Chat We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies. Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever Interactive, and Florian Kahlert,...