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SEO101: Maximize Visibility within Search Engine Results
Search Engine Results Gestalt theory within the school of psychology emphasizes that the whole of anything is more significant than its parts and that one cannot understand the details of something without understanding something as a whole. Similarly, search engine results comprise two main...
Employee Spotlight: David Sutton
Lever Interactive Promotes David Sutton to Vice President Lever Interactive is pleased to announce the promotion of David Sutton to Vice President. David has been with the agency for over six years working in various media and client services position before joining the executive team in 2019....
Employee Spotlight: Amber Hodges
Lever Interactive Promotes Amber Hodges to Media Director When I first started at Lever Interactive, six years ago, as an entry level associate, I had little knowledge of digital marketing. With a background in sales and office management, the one chapter in my marketing textbook was not helpful!...
SEO101: Link Building
Oversimplified, SEO has always revolved around: Strategically focused, high-quality content Technically sound rendering of content Links to your content While content is clearly a primary focus of SEO, in this article, we'll do a deeper dive into the links aspect of SEO, why they matter, different...
SEO101: Evergreen Content
What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take, for example, a glossary of...
Employee Spotlight: Nick Gianacakos
Lever Interactive Promotes Nick Gianacakos to Account Manager It's our pleasure to announce that Nick Gianacakos has been promoted to Account Manager. Nick exemplifies high performance in his work ethic, in his relationships with clients, with his output, his positive attitude and willingness to...
Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read the minds of potential...
SEO101: Core Web Vitals
Expediting User Experience You don't have to be an SEO expert to understand the importance of expediting user experience and its role in your digital campaigns' performance. Easy-to-navigate web pages that load quickly and deliver seamless experiences are beneficial to your website's organic...
Employee Spotlight: Dan Wachowski
Lever Interactive Promotes Dan Wachowski to Senior Media Manager It's our pleasure to announce the promotion of Dan Wachowski to Senior Media Manager. Dan has grown his level of responsibility within Media Operations over the past several years, while taking on multiple paid media accounts – each...