Google Monetizes Discover Feed and Expands Shopping Campaigns

Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many exciting announcements made during the conference, two that were especially noteworthy are the monetization of Google’s Discover feed for …

Education Marketing

Getting Your Message Right: 6 Tips For Better Education Ad Messaging

Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience effectively. Education marketers have multiple target audiences and demographics to speak to – from prospective students and their …

Google Ads to Remove Average Position Reporting Metric

The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their status meetings! Seriously though, average position is an extremely outdated tactic/metric that precedes even Myspace. Even …

Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts.  This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency, effectiveness and measurement. It is no surprise that the topics that we covered in our 2018 Digital Trends video have continued to …

Top Digital Marketing Agency Awards

Lever Interactive Receives Two Top Digital Marketing Agency Awards

Lever Interactive has been named a Top Online & Internet Marketing Agency in Clutch’s annual Top Global B2B Leaders list for 2018 and a Top Digital Marketing Company by TopDevelopers. “These companies not only demonstrate their ability to excel in their respective service areas, but also exemplify thought leadership and outstanding customer service.” – Clutch Business Analyst Sara Philibotte. It’s …

throwing money in trash

Stop Recruiting Already-Enrolled Students

Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled.  And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and enrolling new students. That person probably would not be working at your school for long, right? While this may seem …

Education Marketers: How to Utilize Your Data to Build Awareness and Drive Enrollments

Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …

Projects Make Perfect

My Internship Experiences & What You Can Learn From Them By Colton Curtner –  Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is particularly designed and measured to achieve a goal. In an advertising agency, projects are …