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Voice Search Optimization: A 2020 Update

Voice Search Optimization: A 2020 Update

Plus: 6 voice search optimizations to get started with   In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and...

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The Rise of PPC Automation in 2020

The Rise of PPC Automation in 2020

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to...

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The Power of Social Media Marketing

The Power of Social Media Marketing

...and How to Prepare for the 2019 Holiday Season Introduction          The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their...

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What You Need To Know About Google’s BERT Algorithm Update

What You Need To Know About Google’s BERT Algorithm Update

Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the...

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Best Practices for A Successful 2019 Holiday Ecommerce Season

The arrival of the holiday season signals to many ecommerce brands that busy times lie ahead. Year after year, online sales continue to grow, and 2019 is shaping up to be no different. According to Deloitte’s holiday shopping forecasts, online sales in 2019 are projected to increase by 14-18% in...

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