Google Analytics vs. Conversion Counter

When Google released Google Analytics, some wondered about the fate of the conversion counter. While far more limited in its reporting capabilities, the conversion counter offers a way for Adwords advertisers to see campaign performace – through the interface or reporting module. Specifically, the counter provides for far superior rolling daily analysis and same-day reporting that Google Analytics doesn’t provide. …

Google Analytics changes time on site calculation

UPDATE 9/12/2007 – Google has reversed its counting methodology for time on site. _______________ We attended the GA Conversion Universiy last week and it was discussed why Google Analytics time on site numbers have jumped. Google’s explanation is that Google Analytics is no longer counting visitors who bounce in their TOS calculation. They weren’t sure when the change took effect …

Placement Performance Report for Google Content

Google is now providing a placement performance report that shows what domains/pages are driving traffic through your Adwords content network campaigns. This is very helpful in determining where garbage traffic is coming from. Sites that are driving a lot of traffic, but are not converting well, can be excluded from your campaign and your ads will no longer show on …