The Mechanics of Web Content

Research shows that reading on screen is tiring on the eyes. In addition, reading online is 25% slower than reading print. In other words, users don’t “read” web pages, they scan. “Eyetracking visualizations show that users often read web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. F for fast. That’s how users read your …

Google Adwords Phishing Issues

There are a number of Adwords advertisers who have received an email like this: Dear AdWords Customer, Your ads have stopped running because we were unable to process your billing information. To activate your account and start running your ads, enter your billing information. In order to activate your account and start running your ads, enter your billing information. Pease …

Making the Call – Attributing phone sales to paid search

One of the more difficult measurements for online marketers is the contribution of online campaigns to phone sales. Often times retailers promote considered purchases, with consumers needing the security of talking to a “live” person before purchasing. In the case of service organizations or B2B companies, the phone is the easiest and often the only/best way to complete a sale. …

Google Analytics vs. Conversion Counter

When Google released Google Analytics, some wondered about the fate of the conversion counter. While far more limited in its reporting capabilities, the conversion counter offers a way for Adwords advertisers to see campaign performace – through the interface or reporting module. Specifically, the counter provides for far superior rolling daily analysis and same-day reporting that Google Analytics doesn’t provide. …

Google Analytics changes time on site calculation

UPDATE 9/12/2007 – Google has reversed its counting methodology for time on site. _______________ We attended the GA Conversion Universiy last week and it was discussed why Google Analytics time on site numbers have jumped. Google’s explanation is that Google Analytics is no longer counting visitors who bounce in their TOS calculation. They weren’t sure when the change took effect …