How Well Do You Know Your Social Media Audience?

The first part of developing an overall social media strategy is understanding who your audience is and what they are doing. Seems simple, right? But this is the number one mistake so many companies make. Instead of understanding where their audience is, they focus on the latest and greatest social media platform. But what if your audience isn’t on that …

Google AdWords Adds Ad Position Top vs. Side View

Announced this week, Google AdWords has a quick way to view campaign, ad group or keyword performance by ad slot position, top vs. side. Reports have shown that ads shown above natural search results tend to receive more clicks than ads that show on the right-hand section. I can certainly understand the rationale behind this, but it led me to …

Google Product Search – New Feed Specifications Coming

This week Google Product Search announced upcoming changes to their feed format and policies. Changes will go into effect on September 22, 2011. Although there are changes to feed specifications for several countries, we will outline the changes to feeds targeting the United States. Availability – This will now be required for all items. There are four acceptable values: in …

A Look at Google Analytics New Mobile Reporting

Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe users will trust mobile devices to make purchases or provide personal information. With our first review of the new mobile …

How to View More Than 500 Rows in Google Analytics v5

On occasion we need to review or download more than 500 rows of data from Google Analytics. In the old version of GA, you could select any view, and append “&limit=1000” to the URL and use the export to CSV option to view 1,000 rows. Simply by changing the number on the end of that string would provide you with …

Google Analytics Tips to Quickly Pull Data

Shortcuts are part of our everyday lives, helping us work quicker and more efficiently. Desktop or file shortcuts help us launch programs and open files in a fraction of the time it would take to navigate to their source. Keyboard shortcuts help us trigger actions and open menus faster than manually navigating with our cursor. These shortcuts have become an …