How to View More Than 500 Rows in Google Analytics v5

On occasion we need to review or download more than 500 rows of data from Google Analytics. In the old version of GA, you could select any view, and append “&limit=1000” to the URL and use the export to CSV option to view 1,000 rows. Simply by changing the number on the end of that string would provide you with …

Google Analytics Tips to Quickly Pull Data

Shortcuts are part of our everyday lives, helping us work quicker and more efficiently. Desktop or file shortcuts help us launch programs and open files in a fraction of the time it would take to navigate to their source. Keyboard shortcuts help us trigger actions and open menus faster than manually navigating with our cursor. These shortcuts have become an …

Stop the Roadblock: Corporate Linking Policies

One of the basics of Search Engine Optimization is building links to your web site. The more reputable links seen by the search engines can correlate to a higher ranking. Yes, there are things to consider when evaluating a link exchange request; relevancy, the reputation of the other web site, etc. But, when your customers, users, or re-sellers want to …

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …

July 4th Weekend Clearance Sales, Is Your Paid Search Up-to-Date?

Isn’t it amazing that we are already at the July 4th holiday? Where does the time go? Probably spent getting ready for your July 4th holiday weekend clearance sale, right? In your preparation, did you update your paid search campaign to target “sale” keywords, or write new ad text highlighting your sale? It is a common mistake among online retailers. …

The Mechanics of Web Content

Research shows that reading on screen is tiring on the eyes. In addition, reading online is 25% slower than reading print. In other words, users don’t “read” web pages, they scan. “Eyetracking visualizations show that users often read web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. F for fast. That’s how users read your …