Happy Holidays! Lever’s 2011 Holiday Party

Last week the Lever Interactive team celebrated the 2011 holiday season with a dinner party at Tap House Grill in Westmont, IL. It was a night filled with good company, great food and lots of laughs!   The evening was capped off with a White Elephant gift exchange where everyone went home with new junk goodies! Some favorites of the night …

Google Analytics Real-time Dashboard – Videos

Don’t have the new Google Analytics Real-Time (currently in beta), here are some quick videos to show you some of the streaming data. Active Visitors on Site Counter (with high-level medium data bar) Pageviews Per Minute (left), and Per Second (right) Location Bubbles I’ll admit the map reminds me a little of the movie Monsters, Inc. as the shift starts, …

Behind the Scenes at Lever: Meet Chris Gilmartin

Chances are if you know Lever Interactive, you know, or know of, the founder and president Chris Gilmartin. He started Lever in 2006 and has grown it into a thriving agency. He brings his invaluable experience from his time at Resolution Media and Orbitz. His direction and passion about online marketing inspires the entire team at Lever Interactive. Learn more …

Google Announces Changes to Organic Sitelinks

Google recently announced a change to the appearance of their organic sitelinks. Organic sitelinks show under the first listing in the natural search results and are direct links to various pages within the particular domain. They are generated automatically by Google and not all websites will have sitelinks. With the change announced by Google, the appearance and layout of the …

Our Case Study: ThePetStoreonline.com Switches to Miva Merchant

We develop close relationships with our clients so that we can understand their entire business and help where we can succeed even further. We don’t just look at keywords and ads within a paid search campaign, we take into consideration everything, including landing pages, shopping experience on the website, offline marketing, anything we can get our hands on to see …

Email from Company Admits Usability Problem

I recently signed up for a website to interact with fellow bloggers. Upon sign up, I was confused as to what to do next, and gave up as I had more pressing tasks to deal with. But no worries, I got an email from the company admitting they have usability problems: Hey jendavislever,  One of the most frequent complaints I …