Google Announces Changes to Organic Sitelinks

Google recently announced a change to the appearance of their organic sitelinks. Organic sitelinks show under the first listing in the natural search results and are direct links to various pages within the particular domain. They are generated automatically by Google and not all websites will have sitelinks. With the change announced by Google, the appearance and layout of the …

Our Case Study: ThePetStoreonline.com Switches to Miva Merchant

We develop close relationships with our clients so that we can understand their entire business and help where we can succeed even further. We don’t just look at keywords and ads within a paid search campaign, we take into consideration everything, including landing pages, shopping experience on the website, offline marketing, anything we can get our hands on to see …

Email from Company Admits Usability Problem

I recently signed up for a website to interact with fellow bloggers. Upon sign up, I was confused as to what to do next, and gave up as I had more pressing tasks to deal with. But no worries, I got an email from the company admitting they have usability problems: Hey jendavislever,  One of the most frequent complaints I …

How Well Do You Know Your Social Media Audience?

The first part of developing an overall social media strategy is understanding who your audience is and what they are doing. Seems simple, right? But this is the number one mistake so many companies make. Instead of understanding where their audience is, they focus on the latest and greatest social media platform. But what if your audience isn’t on that …

Google Product Search – New Feed Specifications Coming

This week Google Product Search announced upcoming changes to their feed format and policies. Changes will go into effect on September 22, 2011. Although there are changes to feed specifications for several countries, we will outline the changes to feeds targeting the United States. Availability – This will now be required for all items. There are four acceptable values: in …

A Look at Google Analytics New Mobile Reporting

Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe users will trust mobile devices to make purchases or provide personal information. With our first review of the new mobile …