Over 150 local marketers, business owners and students gathered together on Thursday, March 10 for our Mobile Marketing Breakfast at Google’s new Chicago office. Lever Interactive and Google each shared insights into using mobile marketing to reach people during their micro-moments.

The day began with breakfast provided by Google and networking time for attendees as they got checked in and settled.

The presentations began with Lever Interactive Founder Chris Gilmartin welcoming everyone to the event, followed by a brief explanation of who Lever Interactive is and what we do.

Next, Sara Waters, Business Development Manager at Google, presented on what micro-moments are and the great opportunity that they present for marketers. A highlight included her mention of nomophobia, which is the “fear of being without mobile device, power source, or service area”. Sara’s key advice towards succeeding in a micro-moment world is to be there, be useful and relevant, be quick, and connect the dots. She finished by showing a video about living in “a keyboardless world”.

Define your organization’s micro moments. Be there. Be useful. Be quick. Connect the dots. #mobile #marketing #google

— Jacqueline Fuller (@fullerjac) March 10, 2016

Brian Yaro, Lever’s Manager, Digital-Paid Media, then spoke about identifying and capturing your consumers’ mobile micro-moments. Brian discussed how consumer intent is key in developing a multi-channel marketing program. Micro-moments represent those opportunities to match your offering with your consumers’ intent in their moment of need. He discussed four key Google tools everyone should be using today: predictive search, Google Trends, your existing paid search data, and call tracking. He finished by providing examples of real-life implementations and action steps the audience could take right away to improve their marketing efforts.

Identifying your customers’ intent is essential to successful mobile marketing pic.twitter.com/o3mL54g9Tw

— Lever Interactive (@leveronline) March 10, 2016

Read more about micro-moments in Brian’s latest blog post – Identifying & Capturing Your Consumers’ Micro-Moments.

The presentations closed with a brief Q&A period, followed by time for networking and discussing the topic personally with the presenters.

We hope everyone who attended had a great time. Feedback has been overwhelmingly positive, so we’re hoping to set up more events in the near future!

Thank you @leveronline & @Google for a great discussion on mobile marketing. It’s all about the #Micromoments #MobileMarketing #PWE

— Paulette Wolf Events (@PWolf_Events) March 10, 2016

Thanks for a great event @leveronline and @google ! #mobilemarketing #micromoments #letsgetdigital

— Jen Nelson (@Swoonin_Jen) March 10, 2016

Thanks Lever Interactive and Google for the great insights on mobile marketing today! https://t.co/h2yEY7lshk

— K Vasey (@vaseyk) March 10, 2016

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