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Lever Interactive & Microsoft

Lever Interactive and Microsoft Drive Digital Campaign Success

Paid search secures healthy results for health insurance provider.

Unprecedented need for health coverage
When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of Americans who lost their health insurance coverage.

As the first wave of the Covid-19 pandemic forced millions of Americans into unemployment in March through May of 2020, an estimated 5.4 million people lost their employer-sponsored health insurance. In the absence of a comprehensive federal bill to address the high rates of uninsured, 12 states took unprecedented steps to offer coverage by opening a Marketplace Special Enrollment Period (SEP).

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