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Lever Google
Google Ads Auto Applied Recommendations

Auto Applied Recommendations applies personalized Google Ads
recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance while reducing your manual tasks so you can focusing on complex and strategic issues facing your clients’ businesses.

 

The challenge
Lever Interactive sought account efficiencies for the 500+ accounts tied to eXmark
dealerships, a provider of residential mowers and lawn equipment. Given the large volume of
individual dealer accounts, time spent on individual audits or account health checks became
inefficient at scale.

The approach
In May of 2020, Lever Interactive enrolled 571 of the eXmark dealer accounts into Auto
Applied Recommendations (AAR). “Our team decided to opt in to AAR in an effort to improve
optimization score. We also wanted to see if it would generate increased performance for the
individual dealers.”

Google Auto Applied Recommendations
The results
After 3 months of utilizing AAR, eXmark dealers reported a 102% increase in conversions
across their dealer accounts, at a 31% more efficient CPC and a 32% lower CPA. Lever
Interactive increased their optimization score by 19% and saved 47 hours in manual
optimization time. “As a result of opting in to AAR, we were able to concentrate on a more
holistic, strategic approach with integration into the national eXmark brand strategy.”

Next steps
Lever Interactive is increasing their enrollment in AAR for eXmark dealers and enrolling more
accounts across their portfolio into AAR.

 

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