by Mark Bettenhausen | Jun 8, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they...
by Mark Bettenhausen | May 25, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Search Engine Results Gestalt theory within the school of psychology emphasizes that the whole of anything is more significant than its parts and that one cannot understand the details of something without understanding something as a whole. Similarly, search engine...
by Mark Bettenhausen | Apr 12, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Why Do Links Matter? Links continue to be one of the most vital SEO factors in Google’s search algorithm. They provide the ability to share relevant content across all digital mediums. There are three types of links: Inbound Outbound Internal First, use...
by Mark Bettenhausen | Apr 6, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take,...
by Mark Bettenhausen | Mar 9, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...
by Mark Bettenhausen | Mar 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Expediting User Experience You don’t have to be an SEO expert to understand the importance of expediting user experience and its role in your digital campaigns’ performance. Easy-to-navigate web pages that load quickly and deliver seamless experiences are...
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