by Lever Interactive | Mar 9, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...
by Melanie Datz | Jul 15, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization, Web Design
No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a...
by Lever Interactive | May 22, 2018 | Digital Marketing, Search Engine Marketing, Web Design
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving...
by Melanie Datz | Feb 29, 2016 | Search Engine Optimization, Web Design
By Melanie Datz – Maybe you’ve seen your competitor’s flashy new site, looked at your old HTML site, and decided, “We should upgrade.” Maybe a vendor has come in and said, “There’s no problem with SEO and dynamic sites anymore.” However you got to the decision...
by Lever Interactive | Jul 10, 2008 | Search Engine Marketing, Social Media Marketing, Web Design
Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize...
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