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Google FLoC – Birds of a Feather FLoC Together in a Privacy-Centric Digital Space

Google FLoC – Birds of a Feather FLoC Together in a Privacy-Centric Digital Space

In a move to make browsing the Web more private, Google FLoC is steadily pushing towards discontinued support of third-party cookies and replacing them with an assortment of privacy-centric enhancements to their marketing tech stack. New privacy-first Google features...
Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...