Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and...

Facebook’s New Open Graph Apps

What they are and how will they affect the Facebook timeline and marketers? Facebook launched the highly anticipated “Open Graph” apps last week, announcing new partnerships with 60 app developers, with many more to come. Open Graph apps will enable the...