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Social Media Marketing to Different Audiences

by Lever Interactive | Aug 8, 2019 | Digital Marketing, Social Media Marketing

In the past 10 years, social media has evolved into a world of its own. With more than 3.5 billion active users, there now exists more opportunities to interact and connect than ever before. Social media giants like Facebook, Twitter, Instagram, LinkedIn, and...

Marketing to Generation Z

by Lever Interactive | Dec 14, 2017 | Digital Marketing, Social Media Marketing

An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this...

Ten Rules of Product Branding on Social Media

by Lever Interactive | Nov 30, 2017 | Social Media Marketing

It’s easy to fall into the trap of believing that social media platforms offer simply another form of broadcasting. But unlike television, print ads and radio, social media marketing is not a one-way tool of communication. It is immediate and vital, an ongoing...

Marketing Luxury: Digital Media’s Impact on Luxury Purchases

by Lever Interactive | Oct 5, 2017 | Digital Marketing, Mobile Marketing, Retail, Search Engine Marketing, Search Engine Optimization, Social Media Marketing

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury...

How to Measure Social Media Marketing: Return on Your Investment

by Lever Interactive | Aug 17, 2017 | Measurement, Social Media Marketing

It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your...

Digital Marketing Trends For 2018

by Lever Interactive | Aug 10, 2017 | Digital Marketing, Events, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing

Lever Interactive and Google recently hosted a Digital Marketing Trends for 2018 event at Google’s Chicago office. Through presentations from Laura O’Connell of Google and Brian Yaro and Jen Davis of Lever Interactive, we learned about the direction digital marketing...
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