SEO101: Structured Data

SEO101: Structured Data

Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they...
SEO101: Link Building

SEO101: Link Building

Oversimplified, SEO101 has always revolved around: Strategically focused, high-quality content Technically sound rendering of content Links to your content While content is clearly a primary focus of SEO, in this article, we’ll do a deeper dive into the links...
SEO101: Evergreen Content

SEO101: Evergreen Content

What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take,...
Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...