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75 Billion Reasons Why Digital Marketing Will Converge with the Internet of Things (IoT)

75 Billion Reasons Why Digital Marketing Will Converge with the Internet of Things (IoT)

It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
4 Steps for Building a Superior Content Strategy

4 Steps for Building a Superior Content Strategy

Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a...
SEO101: Structured Data

SEO101: Structured Data

Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they...