by Lever Interactive | Mar 9, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...
by Lever Interactive | Nov 24, 2020 | Digital Marketing, Healthcare, Industry News, Lever Interactive, Search Engine Marketing
Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of...
by Lever Interactive | Nov 23, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Search Engine Marketing, Video
Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance...
by Mark Bettenhausen | Aug 18, 2020 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing
Introduction The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help...
by Melanie Datz | Jul 15, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization, Web Design
No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a...
by Lever Interactive | Feb 19, 2020 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers...
Recent Comments