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Google FLoC – Birds of a Feather FLoC Together in a Privacy-Centric Digital Space

Google FLoC – Birds of a Feather FLoC Together in a Privacy-Centric Digital Space

In a move to make browsing the Web more private, Google FLoC is steadily pushing towards discontinued support of third-party cookies and replacing them with an assortment of privacy-centric enhancements to their marketing tech stack. New privacy-first Google features...
Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...
Time to Rethink Your SEO: The Google Algorithm Update Set to Affect Over 1.7 Billion Active Websites

Time to Rethink Your SEO: The Google Algorithm Update Set to Affect Over 1.7 Billion Active Websites

Prioritizing Page Experience and Preparing for Google’s Algorithm Update. With over 1.7 billion currently active websites on the internet and over half a million new sites created every day, it’s no small miracle that a few key phrases can drop a potential customer...