by Mark Bettenhausen | Nov 23, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Search Engine Marketing, Video
Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance...
by Mark Bettenhausen | Oct 30, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Digital marketers often think of page speed as something that is only associated with SEO. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer engagement. Think about the last...
by Mark Bettenhausen | Oct 20, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online...
by Lever Interactive | Nov 14, 2019 | Digital Marketing, Ecommerce, Retail, Social Media Marketing
…and How to Prepare for the 2019 Holiday Season Introduction The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of...
by Lever Interactive | Oct 30, 2019 | Ecommerce, Retail
As we enter the final months of 2019, marketers are ramping up their advertising efforts in preparation for another busy holiday season. Great effort is put into getting shoppers to click on particular products. Yet year after year, holiday shoppers place items into...
by Lever Interactive | Oct 10, 2019 | Digital Marketing, Retail, Search Engine Marketing, Social Media Marketing
The arrival of the holiday season signals to many ecommerce brands that busy times lie ahead. Year after year, online sales continue to grow, and 2019 is shaping up to be no different. According to Deloitte’s holiday shopping forecasts, online sales in 2019 are...
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