by Lever Interactive | Mar 22, 2022 | Digital Marketing, Lever Interactive, Search Engine Optimization
Search engine optimization (SEO) ensures that every aspect of your website is accessible, authoritative, trustworthy, and demonstrates expertise to your target audience and search engines. Modern search engine algorithms serve results to the consumer that enhance user...
by Lever Interactive | Mar 21, 2022 | Lever Interactive
Lever Interactive Promotes Demetri Panici to Media Manager Congratulations to Demetri Panici and his promotion to Media Manager! Since joining the team, Demetri has identified and streamlined inefficiencies through the implementation of automation to complete tasks in...
by Lever Interactive | Mar 7, 2022 | Digital Marketing, Lever Interactive
You just completed a lengthy, rigorous process choosing a digital marketing agency that promises to improve results. You’re eager to transition your existing marketing assets and onboard with your new partner. However, what comes next will set the tone and...
by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
by Lever Interactive | Nov 22, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive, Video
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for...
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
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