by Kevin Jackman | Mar 31, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Lever Interactive | Feb 22, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
by Lever Interactive | Nov 22, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive, Video
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for...
by Lever Interactive | Nov 22, 2021 | Industry News
Growing List of Google Gifts? A name or two left on your holiday shopping list is nothing to sweat over; you still have time. But when procrastination strikes and the list is still a mile long…and growing? Happy Hectic Holidays! Google announced it is conducting a...
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
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