by Mark Bettenhausen | Aug 17, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack,...
by Mark Bettenhausen | Aug 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Optimization
As a digital media agency, we hold ourselves accountable for the performance of our client’s digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign...
by Mark Bettenhausen | Jul 20, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive
Today, with a growing majority of US households – 82.9% or 106.4 million – tuning in to Connected TV (CTV), it’s no secret that it is already dominating traditional or linear TV. Along with this preeminence comes a new, complementary digital...
by Mark Bettenhausen | Jun 30, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
In a move to make browsing the Web more private, Google FLoC is steadily pushing towards discontinued support of third-party cookies and replacing them with an assortment of privacy-centric enhancements to their marketing tech stack. New privacy-first Google features...
by Mark Bettenhausen | Jun 17, 2021 | ABM, B2B, Digital Marketing, Industry News, Lever Interactive, Measurement
Why Account-Based Marketing? Account-Based Marketing is a novel B2B approach to client engagement that places special emphasis on an individual account’s value. Instead of casting a wide net and hoping to attract high-value clients along the way, ABM focuses on...
by Mark Bettenhausen | Jun 8, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization
Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they...
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