by Mark Bettenhausen | Nov 24, 2020 | Digital Marketing, Healthcare, Industry News, Lever Interactive, Search Engine Marketing
Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of...
by Lever Interactive | Sep 12, 2019 | Digital Marketing, Healthcare, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video
How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8...
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