by Lever Interactive | Mar 7, 2019 | Digital Marketing, Education
Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience...
by Lever Interactive | Aug 29, 2018 | Digital Marketing, Education
Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our...
by Lever Interactive | Jun 28, 2018 | Digital Marketing, Education, Mobile Marketing, Search Engine Marketing
Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students...
by Colleen Keilers | Sep 23, 2015 | Education, Search Engine Marketing
The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential...
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