by Lever Interactive | Nov 22, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive, Video
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for...
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Oct 12, 2021 | Connected TV, Digital Marketing, Display Advertising, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a...
by Lever Interactive | Aug 17, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack,...
by Lever Interactive | Aug 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Optimization
As a digital media agency, we hold ourselves accountable for the performance of our client’s digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign...
by Lever Interactive | Jul 20, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive
Today, with a growing majority of US households – 82.9% or 106.4 million – tuning in to Connected TV (CTV), it’s no secret that it is already dominating traditional or linear TV. Along with this preeminence comes a new, complementary digital...
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