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Google Announces Transition to New Google Analytics 4

Google Announces Transition to New Google Analytics 4

by Kevin Jackman | Mar 31, 2022 | Digital Marketing, Industry News

Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
Search Engine Marketing Strategy, Guide to Organic and Paid

Search Engine Marketing Strategy, Guide to Organic and Paid

by Kevin Jackman | Mar 29, 2022 | Digital Marketing, Search Engine Marketing, Search Engine Optimization

Our digital marketing agency frequently receives questions from clients regarding their desire to focus on search engine marketing (paid search and organic search strategies) as part of their overall, comprehensive marketing strategy. Clients ask us, “Why do I...
SEO Strategy; Conform Tactics According to Target Audience

SEO Strategy; Conform Tactics According to Target Audience

by Lever Interactive | Mar 22, 2022 | Digital Marketing, Lever Interactive, Search Engine Optimization

Search engine optimization (SEO) ensures that every aspect of your website is accessible, authoritative, trustworthy, and demonstrates expertise to your target audience and search engines. Modern search engine algorithms serve results to the consumer that enhance user...
Marketing Questions Your Digital Agency Should Be Asking

Marketing Questions Your Digital Agency Should Be Asking

by Lever Interactive | Mar 7, 2022 | Digital Marketing, Lever Interactive

You just completed a lengthy, rigorous process choosing a digital marketing agency that promises to improve results. You’re eager to transition your existing marketing assets and onboard with your new partner. However, what comes next will set the tone and...
Client Relationships; How We Earn Trust | Lever Interactive Q&A

Client Relationships; How We Earn Trust | Lever Interactive Q&A

by Lever Interactive | Feb 22, 2022 | Digital Marketing, Industry News

Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
When to Start eCommerce Marketing and Optimize Shopping Campaigns

When to Start eCommerce Marketing and Optimize Shopping Campaigns

by Lever Interactive | Feb 15, 2022 | Digital Marketing, Ecommerce, Shopping

Business owners and Chief Marketing Officers encounter critical junctures throughout a company’s path to growth. One of the significant crossroads is shifting away from early brand awareness tactics and accelerating revenue-centric strategies. When signals...
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  • SEO Strategy; Conform Tactics According to Target Audience
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630.435.6400
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