by Kevin Jackman | Mar 31, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Kevin Jackman | Mar 29, 2022 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
Our digital marketing agency frequently receives questions from clients regarding their desire to focus on search engine marketing (paid search and organic search strategies) as part of their overall, comprehensive marketing strategy. Clients ask us, “Why do I...
by Lever Interactive | Mar 22, 2022 | Digital Marketing, Lever Interactive, Search Engine Optimization
Search engine optimization (SEO) ensures that every aspect of your website is accessible, authoritative, trustworthy, and demonstrates expertise to your target audience and search engines. Modern search engine algorithms serve results to the consumer that enhance user...
by Lever Interactive | Mar 7, 2022 | Digital Marketing, Lever Interactive
You just completed a lengthy, rigorous process choosing a digital marketing agency that promises to improve results. You’re eager to transition your existing marketing assets and onboard with your new partner. However, what comes next will set the tone and...
by Lever Interactive | Feb 22, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Lever Interactive | Feb 15, 2022 | Digital Marketing, Ecommerce, Shopping
Business owners and Chief Marketing Officers encounter critical junctures throughout a company’s path to growth. One of the significant crossroads is shifting away from early brand awareness tactics and accelerating revenue-centric strategies. When signals...
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