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Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...