Digital Marketing Archives - Lever Interactive

SEO101: Evergreen Content

by Mark Bettenhausen | Apr 6, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design

What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take,...

Employee Spotlight: Nick Gianacakos

by Mark Bettenhausen | Mar 10, 2021 | Digital Marketing, Lever Interactive

Lever Interactive Promotes Nick Gianacakos to Account Manager It’s our pleasure to announce that Nick Gianacakos has been promoted to Account Manager. Nick exemplifies high performance in his work ethic, in his relationships with clients, with his output, his...

Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads

by Mark Bettenhausen | Mar 9, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design

Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...

SEO101: Core Web Vitals

by Mark Bettenhausen | Mar 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design

Expediting User Experience You don’t have to be an SEO expert to understand the importance of expediting user experience and its role in your digital campaigns’ performance. Easy-to-navigate web pages that load quickly and deliver seamless experiences are...

Employee Spotlight: Dan Wachowski

by Mark Bettenhausen | Feb 25, 2021 | Digital Marketing, Lever Interactive

Lever Interactive Promotes Dan Wachowski to Senior Media Manager It’s our pleasure to announce the promotion of Dan Wachowski to Senior Media Manager. Dan has grown his level of responsibility within Media Operations over the past several years, while taking on...

Employee Spotlight: Valerie Guglielmi

by Mark Bettenhausen | Jan 27, 2021 | Digital Marketing, Lever Interactive

Lever Interactive Promotes Valerie Guglielmi to Senior Account Manager Hey, Val here—writing to you from the comfort of my make-shift home office as I’m sure many of you can relate to. It’s mind-boggling to think we’ve been navigating this WFH life for almost a year...