by Mark Bettenhausen | Jun 8, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they...
by Mark Bettenhausen | May 25, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Search Engine Results Gestalt theory within the school of psychology emphasizes that the whole of anything is more significant than its parts and that one cannot understand the details of something without understanding something as a whole. Similarly, search engine...
by Mark Bettenhausen | May 20, 2021 | Digital Marketing, Lever Interactive
Lever Interactive Promotes David Sutton to Vice President Lever Interactive is pleased to announce the promotion of David Sutton to Vice President. David has been with the agency for over six years working in various media and client services position before joining...
by Mark Bettenhausen | Apr 14, 2021 | Digital Marketing, Lever Interactive
Lever Interactive Promotes Amber Hodges to Media Director When I first started at Lever Interactive, six years ago, as an entry level associate, I had little knowledge of digital marketing. With a background in sales and office management, the one chapter in my...
by Mark Bettenhausen | Apr 12, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
Why Do Links Matter? Links continue to be one of the most vital SEO factors in Google’s search algorithm. They provide the ability to share relevant content across all digital mediums. There are three types of links: Inbound Outbound Internal First, use...
by Mark Bettenhausen | Apr 6, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization, Web Design
What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take,...
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