by Kevin Jackman | Oct 20, 2022 | Digital Marketing, Industry News
People are empowered more than ever today in terms of who can access and leverage their data. That said, there is more data flowing throughout the internet now than ever before. As marketers, when enabled via privacy-centric methods, we often securely use customer...
by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. Move over Gen Zs, Millennials, and Gen Xers, there’s a new consumer group in town. Well, it’s not actually a new group. In fact, this...
by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after...
by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. Today’s consumers are expecting an experience from brands, which is something Lever Interactive, one of MNTN’s long-standing agency...
by Kevin Jackman | Sep 13, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services....
by Kevin Jackman | Sep 13, 2022 | Digital Marketing, Lever Interactive
HITRUST Risk-based, 2-year Certification validates Lever Interactive is committed to meeting key regulations and protecting sensitive information Lisle, Illinois, September 12, 2022 – Lever Interactive, a leading provider of foundational and emerging digital...
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