by Lever Interactive | Sep 5, 2019 | Digital Marketing, Industry News, Lever Interactive
By Nick Gianacakos – Two large transparent doors invite you into the interior of a busy office floor. Inside, one would find many common office amenities: conference rooms, desks, computers and cubicles. What are not as common about this space are the people...
by Lever Interactive | Aug 8, 2019 | Digital Marketing, Social Media Marketing
In the past 10 years, social media has evolved into a world of its own. With more than 3.5 billion active users, there now exists more opportunities to interact and connect than ever before. Social media giants like Facebook, Twitter, Instagram, LinkedIn, and...
by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...
by Lever Interactive | Jun 27, 2019 | Digital Marketing, Display Advertising, Industry News, Mobile Marketing, Search Engine Marketing
Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many...
by Lever Interactive | Jun 6, 2019 | Digital Marketing, Manufacturing, Search Engine Marketing
Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize...
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