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How to Choose a Digital Marketing Agency in 2022

How to Choose a Digital Marketing Agency in 2022

by Lever Interactive | Feb 10, 2022 | Digital Marketing

Choosing a new digital marketing agency is challenging. Between sorting through the quality, cost, and size of competing agencies, it can be overwhelming, even daunting, to select a digital marketing company. Then there is the most important differentiator, the...
Voice Search Optimization: A 2020 Update

Voice Search Optimization: A 2020 Update

by Lever Interactive | Feb 19, 2020 | Digital Marketing, Search Engine Marketing, Search Engine Optimization

Plus: 6 voice search optimizations to get started with   In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers...
The Rise of PPC Automation in 2020

The Rise of PPC Automation in 2020

by Lever Interactive | Jan 22, 2020 | Digital Marketing, Search Engine Marketing

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines...
Google January 2020 Core Algorithm Update: Have You Been Negatively Impacted?

Google January 2020 Core Algorithm Update: Have You Been Negatively Impacted?

by Lever Interactive | Jan 17, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization

Google released yet another core algorithm update on Monday and took the unusual step of announcing it in advance. This has caused some people to wonder whether this will be a significant update that causes widespread changes to keyword rankings and search results...
The Power of Social Media Marketing

The Power of Social Media Marketing

by Lever Interactive | Nov 14, 2019 | Digital Marketing, Ecommerce, Retail, Social Media Marketing

The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but...
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