by Melanie Datz | Aug 5, 2020 | Digital Marketing, Industry News, Lever Interactive, Search Engine Optimization
Lever Interactive believes that technical factors are the foundation of any SEO program. Technical issues can have an outsized impact on organic performance, as well as on user behavior and conversions across all marketing channels. We are pleased to be recognized as...
by Melanie Datz | Jul 15, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization, Web Design
No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a...
by Melanie Datz | Feb 14, 2017 | Digital Marketing, Measurement, Search Engine Optimization
By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted...
by Melanie Datz | Feb 29, 2016 | Search Engine Optimization, Web Design
By Melanie Datz – Maybe you’ve seen your competitor’s flashy new site, looked at your old HTML site, and decided, “We should upgrade.” Maybe a vendor has come in and said, “There’s no problem with SEO and dynamic sites anymore.” However you got to the decision...
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