by Lever Interactive | Jan 24, 2022 | Digital Marketing
As shiny new marketing objects persistently present themselves within an ever and more expediently evolving digital advertising space, the Chief Marketing Officer role is now more combustible than ever. In a recently held online seminar, The Evolving Role of the CMO,...
by Lever Interactive | Jan 13, 2022 | Digital Marketing
Digital marketing continued to evolve through a transformative period in 2021, with new tactics and strategies often progressively linked to a world consistently adapting to new technologies, working ideologies and pandemic realities. We consulted our agency experts...
by Lever Interactive | Dec 10, 2021 | Digital Marketing
Introduction As the world transitions from 2021 to 2022, marketers must re-evaluate and expand their digital marketing strategies according to the latest trends. Digital marketing is constantly evolving due to external forces, like the COVID-19 pandemic, and internal...
by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
by Lever Interactive | Nov 22, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive, Video
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for...
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