by Mark Bettenhausen | Sep 15, 2021 | Digital Marketing, Lever Interactive
Lever Interactive Promotes Kendall Shayler to Senior Manager, Agency Development Congratulations to Kendall Shayler and her promotion to Senior Manager, Agency Development! Over the last year, Kendall has shown amazing initiative by going above and beyond expectations...
by Mark Bettenhausen | Aug 31, 2021 | Digital Marketing, Lever Interactive
Lever Interactive Promotes Dan Wachowski to Media Director Congratulations to Dan Wachowski and his promotion to Media Director! Dan runs point as an instrumental media leader on some of our highest priority clients while leveraging over six years of media experience...
by Mark Bettenhausen | Aug 17, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack,...
by Mark Bettenhausen | Aug 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Optimization
As a digital media agency, we hold ourselves accountable for the performance of our client’s digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign...
by Mark Bettenhausen | Jul 20, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive
Today, with a growing majority of US households – 82.9% or 106.4 million – tuning in to Connected TV (CTV), it’s no secret that it is already dominating traditional or linear TV. Along with this preeminence comes a new, complementary digital...
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