by Eileen Buleza | Mar 29, 2017 | Search Engine Marketing
By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve...
by Eileen Buleza | Aug 4, 2016 | Search Engine Marketing, Search Engine Optimization
By Eileen Buleza and Amanda Mayfield Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from standard ad formats to extended text ads is slated to come in late...
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