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The Chief Marketing Officer Struggle Is Real – Top 3 Struggles for Today’s CMO
As shiny new marketing objects persistently present themselves within an ever and more expediently evolving digital advertising space, the Chief Marketing Officer role is now more combustible than ever. In a recently held online seminar, The Evolving Role of the CMO, hosted by Insider...
2021 Digital Marketing Review | Lever Interactive Q&A
Digital marketing continued to evolve through a transformative period in 2021, with new tactics and strategies often progressively linked to a world consistently adapting to new technologies, working ideologies and pandemic realities. We consulted our agency experts to look back on the previous...
How to Upgrade Your Digital Marketing Strategy for 2022 and Beyond
Introduction As the world transitions from 2021 to 2022, marketers must re-evaluate and expand their digital marketing strategies according to the latest trends. Digital marketing is constantly evolving due to external forces, like the COVID-19 pandemic, and internal forces, such as innovative...
Boosting Conversion Rates Using Broad Keyword Targeting
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers. While our client’s...
Enhancing Customer Engagement and Conversions with Connected TV Ad Campaigns
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for additional avenues in digital...
Google Gifts Algorithmic Update In Time for the Holidays
Growing List of Google Gifts? A name or two left on your holiday shopping list is nothing to sweat over; you still have time. But when procrastination strikes and the list is still a mile long…and growing? Happy Hectic Holidays! Google announced it is conducting a "core update" to its search...
75 Billion Reasons Why Digital Marketing Will Converge with the Internet of Things (IoT)
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected devices is known as the Internet of...
Does Display Advertising Fit Your Marketing Strategy?
Going digital with your brand's advertising is the best way to showcase your business to your audience, and display advertising is in the front of it all. According to eMarketer, U.S brands are expected to spend approximately $79.75 billion on display ads by the end of 2021. And when done...
4 Steps for Building a Superior Content Strategy
Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a pivotal content strategy that...