New and Innovative Trends in Education Digital Marketing

Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …

Testing the Effectiveness of Responsive Ads

Testing the Effectiveness of Responsive Ads

by Dan Wachowski –  Responsive ads are relatively new in Google Display, so the Lever Interactive media team developed a study to test the effectiveness of responsive ads in comparison to traditional image ads. Since not every ad type performs the same across all verticals, two Lever Interactive clients from separate industry verticals were chosen for this study. Before implementing, …

Marketing to Gen Z

Marketing to Generation Z

An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this effort, comparatively little has been written about the generation that comes after them. Generation Z refers to …

How Customer Intent Improves Marketing Strategies for Service Businesses

How Customer Intent Improves Marketing Strategies for Service Businesses

In the ever-changing conversation about marketing, much of the focus tends to be on businesses that offer tangible goods. It’s easy to think the same rules and ideas apply for service businesses, but that’s not necessarily the case. People research services for one main reason: to solve a problem. And to effectively market to these people, it’s crucial for service …

Product Branding on Social Media

The Ten Commandments of Product Branding on Social Media

It’s easy to fall into the trap of believing that social media platforms offer simply another form of broadcasting. But unlike television, print ads and radio, social media marketing is not a one-way tool of communication. It is immediate and vital, an ongoing conversation that allows you to directly connect your audience and community with your product. When selling your …