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eBook: Account-Based Marketing
Why Account-Based Marketing? Account-Based Marketing is a novel B2B approach to client engagement that places special emphasis on an individual account’s value. Instead of casting a wide net and hoping to attract high-value clients along the way, ABM focuses on personalizing your marketing...
Employee Spotlight: Kendall Shayler
Lever Interactive Promotes Kendall Shayler to Senior Manager, Agency Development Congratulations to Kendall Shayler and her promotion to Senior Manager, Agency Development! Over the last year, Kendall has shown amazing initiative by going above and beyond expectations with her original role....
Employee Spotlight: Dan Wachowski
Lever Interactive Promotes Dan Wachowski to Media Director Congratulations to Dan Wachowski and his promotion to Media Director! Dan runs point as an instrumental media leader on some of our highest priority clients while leveraging over six years of media experience at Lever Interactive including...
The Ever-Evolving MarTech Stack
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack, comprises several new and...
Google Optimize
As a digital media agency, we hold ourselves accountable for the performance of our client's digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign management perspective. One item commonly...
Streaming Digital Success with the Growth of Connected TV
Today, with a growing majority of US households - 82.9% or 106.4 million - tuning in to Connected TV (CTV), it's no secret that it is already dominating traditional or linear TV. Along with this preeminence comes a new, complementary digital advertising channel that offers scale and unique reach,...
Employee Spotlight: Miguel Gomez
Lever Interactive Promotes Miguel Gomez to Digital Media Manager It's our pleasure to announce that Miguel Gomez has been promoted to Digital Media Manager. Miguel has expanded his ownership of client campaigns over the past two years, while also developing his digital platform expertise. He’s...
Google FLoC – Birds of a Feather FLoC Together in a Privacy-Centric Digital Space
In a move to make browsing the Web more private, Google FLoC is steadily pushing towards discontinued support of third-party cookies and replacing them with an assortment of privacy-centric enhancements to their marketing tech stack. New privacy-first Google features include FLoC or Federated...
SEO101: Structured Data
Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they have in what you are trying to...