The latest from Lever Interactive
By Colton Curtner – This week marks my first month completed interning at Lever, and I must say the experiences have exceeded my expectations. After only one month, I understand the industry much more and how it works with clients. I am also learning valuable hard skills that apply directly to the services Lever, and many other agencies, provide. Among …
Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …
By Colton Curtner – Hi, my name is Colton Curtner, and I am the Digital Media Intern for Lever Interactive. I am a senior at Illinois State, studying marketing, and I was desperate to get real world experience. What better way to get experience than to intern for a company?! Well, here I am, getting experience, and so far, it …
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving that experience is your landing page. The copy and content that greets visitors when …
Lever Interactive is pleased to announce an expansion of our Chicago presence with the opening of our new Chicago office at 318 West Adams, right across from the Sears …er, Willis… Tower. Adding this Chicago office to our main office in Lisle will help Lever continue our exceptional client service to our downtown clients, as well as accommodate team members’ …
Which do I use? by Tim Peyton – For ecommerce marketing campaigns, deals and promotions are useful tools to drive new consumers and remain competitive throughout the year, especially during the competitive holiday season. With the new promotion extensions released by Google AdWords ahead of Q4 2017, we set up a test to discover how we could strategically align …
by Dan Wachowski – Responsive ads are relatively new in Google Display, so the Lever Interactive media team developed a study to test the effectiveness of responsive ads in comparison to traditional image ads. Since not every ad type performs the same across all verticals, two Lever Interactive clients from separate industry verticals were chosen for this study. Before implementing, …
An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this effort, comparatively little has been written about the generation that comes after them. Generation Z refers to …
In the ever-changing conversation about marketing, much of the focus tends to be on businesses that offer tangible goods. It’s easy to think the same rules and ideas apply for service businesses, but that’s not necessarily the case. People research services for one main reason: to solve a problem. And to effectively market to these people, it’s crucial for service …
It’s easy to fall into the trap of believing that social media platforms offer simply another form of broadcasting. But unlike television, print ads and radio, social media marketing is not a one-way tool of communication. It is immediate and vital, an ongoing conversation that allows you to directly connect your audience and community with your product. When selling your …
