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Employee Spotlight: Amber Hodges

Employee Spotlight: Amber Hodges

Lever Interactive Promotes Amber Hodges to Media Director When I first started at Lever Interactive, six years ago, as an entry level associate, I had little knowledge of digital marketing. With a background in sales and office management, the one chapter in my marketing textbook was not helpful!...

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SEO101: Link Building

SEO101: Link Building

Why Do Links Matter? Links continue to be one of the most vital SEO factors in Google's search algorithm. They provide the ability to share relevant content across all digital mediums. There are three types of links:  Inbound  Outbound  Internal  First, use tools like Google Search Console to...

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SEO101: Evergreen Content

SEO101: Evergreen Content

What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take, for example, a glossary of...

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Employee Spotlight: Nick Gianacakos

Employee Spotlight: Nick Gianacakos

Lever Interactive Promotes Nick Gianacakos to Account Manager It's our pleasure to announce that Nick Gianacakos has been promoted to Account Manager. Nick exemplifies high performance in his work ethic, in his relationships with clients, with his output, his positive attitude and willingness to...

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SEO101: Core Web Vitals

SEO101: Core Web Vitals

Expediting User Experience You don't have to be an SEO expert to understand the importance of expediting user experience and its role in your digital campaigns' performance. Easy-to-navigate web pages that load quickly and deliver seamless experiences are beneficial to your website's organic...

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Employee Spotlight: Dan Wachowski

Employee Spotlight: Dan Wachowski

Lever Interactive Promotes Dan Wachowski to Senior Media Manager It's our pleasure to announce the promotion of Dan Wachowski to Senior Media Manager. Dan has grown his level of responsibility within Media Operations over the past several years, while taking on multiple paid media accounts – each...

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Employee Spotlight: Valerie Guglielmi

Employee Spotlight: Valerie Guglielmi

Lever Interactive Promotes Valerie Guglielmi to Senior Account Manager Hey, Val here—writing to you from the comfort of my make-shift home office as I’m sure many of you can relate to. It’s mind-boggling to think we’ve been navigating this WFH life for almost a year now, and I’m incredibly lucky...

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