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eBook: Account-Based Marketing
Why Account-Based Marketing? Account-Based Marketing is a novel B2B approach to client engagement that places special emphasis on an individual account’s value. Instead of casting a wide net and hoping to attract high-value clients along the way, ABM focuses on personalizing your marketing...
Streaming Digital Success with the Growth of Connected TV
Today, with a growing majority of US households - 82.9% or 106.4 million - tuning in to Connected TV (CTV), it's no secret that it is already dominating traditional or linear TV. Along with this preeminence comes a new, complementary digital advertising channel that offers scale and unique reach,...
Employee Spotlight: Miguel Gomez
Lever Interactive Promotes Miguel Gomez to Digital Media Manager It's our pleasure to announce that Miguel Gomez has been promoted to Digital Media Manager. Miguel has expanded his ownership of client campaigns over the past two years, while also developing his digital platform expertise. He’s...
Google FLoC – Birds of a Feather FLoC Together in a Privacy-Centric Digital Space
In a move to make browsing the Web more private, Google FLoC is steadily pushing towards discontinued support of third-party cookies and replacing them with an assortment of privacy-centric enhancements to their marketing tech stack. New privacy-first Google features include FLoC or Federated...
SEO101: Structured Data
Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they have in what you are trying to...
SEO101: Maximize Visibility within Search Engine Results
Search Engine Results Gestalt theory within the school of psychology emphasizes that the whole of anything is more significant than its parts and that one cannot understand the details of something without understanding something as a whole. Similarly, search engine results comprise two main...
Employee Spotlight: David Sutton
Lever Interactive Promotes David Sutton to Vice President Lever Interactive is pleased to announce the promotion of David Sutton to Vice President. David has been with the agency for over six years working in various media and client services position before joining the executive team in 2019....
Employee Spotlight: Amber Hodges
Lever Interactive Promotes Amber Hodges to Media Director When I first started at Lever Interactive, six years ago, as an entry level associate, I had little knowledge of digital marketing. With a background in sales and office management, the one chapter in my marketing textbook was not helpful!...
SEO101: Link Building
Why Do Links Matter? Links continue to be one of the most vital SEO factors in Google's search algorithm. They provide the ability to share relevant content across all digital mediums. There are three types of links: Inbound Outbound Internal First, use tools like Google Search Console to...