The latest from Lever Interactive
Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize it’s your brand directly advertising. They look for an ad with your name …
Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience effectively. Education marketers have multiple target audiences and demographics to speak to – from prospective students and their …
The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their status meetings! Seriously though, average position is an extremely outdated tactic/metric that precedes even Myspace. Even …
As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts. This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency, effectiveness and measurement. It is no surprise that the topics that we covered in our 2018 Digital Trends video have continued to …
Lever Interactive has been named a Top Online & Internet Marketing Agency in Clutch’s annual Top Global B2B Leaders list for 2018 and a Top Digital Marketing Company by TopDevelopers. “These companies not only demonstrate their ability to excel in their respective service areas, but also exemplify thought leadership and outstanding customer service.” – Clutch Business Analyst Sara Philibotte. It’s …
Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled. And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and enrolling new students. That person probably would not be working at your school for long, right? While this may seem …
YouTube is the world’s second largest search engine. About 1.3 billion users watch over a billion videos every day. Five hours of video are uploaded every minute. YouTube optimization is critical to getting your video found, but that’s just the start. For SEO clients, the appeal of YouTube goes beyond the rabbit hole of cats riding robot vacuums, stupid human …
Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …
My Internship Experiences & What You Can Learn From Them By Colton Curtner – Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is particularly designed and measured to achieve a goal. In an advertising agency, projects are …
It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex relationships? These questions are important ones to answer for any marketer who has …
