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Enhancing Customer Engagement and Conversions with Connected TV Ad Campaigns
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for additional avenues in digital...
75 Billion Reasons Why Digital Marketing Will Converge with the Internet of Things (IoT)
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected devices is known as the Internet of...
Does Display Advertising Fit Your Marketing Strategy?
Going digital with your brand's advertising is the best way to showcase your business to your audience, and display advertising is in the front of it all. According to eMarketer, U.S brands are expected to spend approximately $79.75 billion on display ads by the end of 2021. And when done...
4 Steps for Building a Superior Content Strategy
Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a pivotal content strategy that...
Employee Spotlight: Kendall Shayler
Lever Interactive Promotes Kendall Shayler to Senior Manager, Agency Development Congratulations to Kendall Shayler and her promotion to Senior Manager, Agency Development! Over the last year, Kendall has shown amazing initiative by going above and beyond expectations with her original role....
Employee Spotlight: Dan Wachowski
Lever Interactive Promotes Dan Wachowski to Media Director Congratulations to Dan Wachowski and his promotion to Media Director! Dan runs point as an instrumental media leader on some of our highest priority clients while leveraging over six years of media experience at Lever Interactive including...
The Ever-Evolving MarTech Stack
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack, comprises several new and...
Google Optimize
As a digital media agency, we hold ourselves accountable for the performance of our client's digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign management perspective. One item commonly...
Streaming Digital Success with the Growth of Connected TV
Today, with a growing majority of US households - 82.9% or 106.4 million - tuning in to Connected TV (CTV), it's no secret that it is already dominating traditional or linear TV. Along with this preeminence comes a new, complementary digital advertising channel that offers scale and unique reach,...