The latest from Lever Interactive
Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …
My Internship Experiences & What You Can Learn From Them By Colton Curtner – Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is particularly designed and measured to achieve a goal. In an advertising agency, projects are …
It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex relationships? These questions are important ones to answer for any marketer who has …
By Colton Curtner – This week marks my first month completed interning at Lever, and I must say the experiences have exceeded my expectations. After only one month, I understand the industry much more and how it works with clients. I am also learning valuable hard skills that apply directly to the services Lever, and many other agencies, provide. Among …
Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …
By Colton Curtner – Hi, my name is Colton Curtner, and I am the Digital Media Intern for Lever Interactive. I am a senior at Illinois State, studying marketing, and I was desperate to get real world experience. What better way to get experience than to intern for a company?! Well, here I am, getting experience, and so far, it …
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving that experience is your landing page. The copy and content that greets visitors when …
Lever Interactive is pleased to announce an expansion of our Chicago presence with the opening of our new Chicago office at 318 West Adams, right across from the Sears …er, Willis… Tower. Adding this Chicago office to our main office in Lisle will help Lever continue our exceptional client service to our downtown clients, as well as accommodate team members’ …
Which do I use? by Tim Peyton – For ecommerce marketing campaigns, deals and promotions are useful tools to drive new consumers and remain competitive throughout the year, especially during the competitive holiday season. With the new promotion extensions released by Google AdWords ahead of Q4 2017, we set up a test to discover how we could strategically align …
by Dan Wachowski – Responsive ads are relatively new in Google Display, so the Lever Interactive media team developed a study to test the effectiveness of responsive ads in comparison to traditional image ads. Since not every ad type performs the same across all verticals, two Lever Interactive clients from separate industry verticals were chosen for this study. Before implementing, …
