Digital marketing insights from Lever Interactive
Whether you’ve been handling your marketing in-house or are disappointed by your current agency, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of a partnership. You don’t want to choose a digital …
Lever Interactive & Helixa Fireside Chat We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies. Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever Interactive, and Florian Kahlert, CEO of the digital market research company, Helixa, as they discuss the future of digital marketing, how our …
Introduction The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help customers to understand the message more clearly, but they also result in more users deciding to take action. What Are Google Image Extensions? Google image extensions give online advertisers the ability to upload rich and relevant images to pair with an advertiser’s existing paid search ads. With compelling …
Lever Interactive believes that technical factors are the foundation of any SEO program. Technical issues can have an outsized impact on organic performance, as well as on user behavior and conversions across all marketing channels. We are pleased to be recognized as a Top SEO Company by TopDevelopers.co, and enthusiastically agree that, “SEO today requires a far more technical and …
No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load time. On the paid side, Google has had …
Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and speed. Major tech corporations, such as Google and Amazon, continue to shake up the marketing …
In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …
Google released yet another core algorithm update on Monday and took the unusual step of announcing it in advance. This has caused some people to wonder whether this will be a significant update that causes widespread changes to keyword rankings and search results pages. Wondering if you’ve been negatively impacted? Here are four warning signs to watch for: Keywords that …
…and How to Prepare for the 2019 Holiday Season Introduction The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but over. In …
Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the algorithm better handle nuances and context, and delivers results that precisely answer searchers’ …
