Digital marketing insights from Lever Interactive
The arrival of the holiday season signals to many ecommerce brands that busy times lie ahead. Year after year, online sales continue to grow, and 2019 is shaping up to be no different. According to Deloitte’s holiday shopping forecasts, online sales in 2019 are projected to increase by 14-18% in comparison to 2018, which means that more people are going …
With the holiday season right around the corner, you’re likely planning out your 2019 Holiday eCommerce strategy. This time of the year tends to be very busy for marketers, so it’s important to have a well-built strategy in place that will be sure to take advantage of all the great opportunities that are out there for your business or brand. …
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and organic search as part of my digital marketing strategy? If I am performing …
How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8 BILLION health-related videos on YouTube, and 56% of patients search YouTube for health concerns. …
By Nick Gianacakos – Two large transparent doors invite you into the interior of a busy office floor. Inside, one would find many common office amenities: conference rooms, desks, computers and cubicles. What are not as common about this space are the people that happen to inhabit it. While some are busy working at their desks, and others rush off …
In the past 10 years, social media has evolved into a world of its own. With more than 2.8 billion active users, there now exists more opportunities to interact and connect than ever before. Social media giants like Facebook, Twitter, Instagram, LinkedIn, and Pinterest are forever changing the way we think, communicate, and make sense of the world and each …
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific target metric, you’ll avoid self-imposed limitations on revenue growth and maximize the effectiveness of your marketing efforts. The key is …
Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many exciting announcements made during the conference, two that were especially noteworthy are the monetization of Google’s Discover feed for …
Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize it’s your brand directly advertising. They look for an ad with your name …
Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience effectively. Education marketers have multiple target audiences and demographics to speak to – from prospective students and their …
