The latest from Lever Interactive
Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled. And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and enrolling new students. That person probably would not be working at your school for long, right? While this may seem …
YouTube is the world’s second largest search engine. About 1.3 billion users watch over a billion videos every day. Five hours of video are uploaded every minute. YouTube optimization is critical to getting your video found, but that’s just the start. For SEO clients, the appeal of YouTube goes beyond the rabbit hole of cats riding robot vacuums, stupid human …
Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …
My Internship Experiences & What You Can Learn From Them By Colton Curtner – Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is particularly designed and measured to achieve a goal. In an advertising agency, projects are …
It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex relationships? These questions are important ones to answer for any marketer who has …
By Colton Curtner – This week marks my first month completed interning at Lever, and I must say the experiences have exceeded my expectations. After only one month, I understand the industry much more and how it works with clients. I am also learning valuable hard skills that apply directly to the services Lever, and many other agencies, provide. Among …
Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …
By Colton Curtner – Hi, my name is Colton Curtner, and I am the Digital Media Intern for Lever Interactive. I am a senior at Illinois State, studying marketing, and I was desperate to get real world experience. What better way to get experience than to intern for a company?! Well, here I am, getting experience, and so far, it …
When investing in paid search ads, most marketers focus on getting people to click on the ad. The click, however, is only the first step. The experience someone has after clicking on your ad can mean the difference between a purchase and a lost opportunity. Driving that experience is your landing page. The copy and content that greets visitors when …
Lever Interactive is pleased to announce an expansion of our Chicago presence with the opening of our new Chicago office at 318 West Adams, right across from the Sears …er, Willis… Tower. Adding this Chicago office to our main office in Lisle will help Lever continue our exceptional client service to our downtown clients, as well as accommodate team members’ …
