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Bye Bye Broad Match Modified: How Upcoming Keyword Match Type Changes Will Impact Your Ads
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read the minds of potential...
Employee Spotlight: Amber Hodges
Lever Interactive Promotes Amber Hodges to Media Director When I first started at Lever Interactive, six years ago, as an entry level associate, I had little knowledge of digital marketing. With a background in sales and office management, the one chapter in my marketing textbook was not helpful!...
SEO101: Link Building
Why Do Links Matter? Links continue to be one of the most vital SEO factors in Google's search algorithm. They provide the ability to share relevant content across all digital mediums. There are three types of links: Inbound Outbound Internal First, use tools like Google Search Console to...
SEO101: Evergreen Content
What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take, for example, a glossary of...
Employee Spotlight: Nick Gianacakos
Lever Interactive Promotes Nick Gianacakos to Account Manager It's our pleasure to announce that Nick Gianacakos has been promoted to Account Manager. Nick exemplifies high performance in his work ethic, in his relationships with clients, with his output, his positive attitude and willingness to...
SEO101: Core Web Vitals
Expediting User Experience You don't have to be an SEO expert to understand the importance of expediting user experience and its role in your digital campaigns' performance. Easy-to-navigate web pages that load quickly and deliver seamless experiences are beneficial to your website's organic...
Employee Spotlight: Dan Wachowski
Lever Interactive Promotes Dan Wachowski to Senior Media Manager It's our pleasure to announce the promotion of Dan Wachowski to Senior Media Manager. Dan has grown his level of responsibility within Media Operations over the past several years, while taking on multiple paid media accounts – each...
Employee Spotlight: Valerie Guglielmi
Lever Interactive Promotes Valerie Guglielmi to Senior Account Manager Hey, Val here—writing to you from the comfort of my make-shift home office as I’m sure many of you can relate to. It’s mind-boggling to think we’ve been navigating this WFH life for almost a year now, and I’m incredibly lucky...
Time to Rethink Your SEO: The Google Algorithm Update Set to Affect Over 1.7 Billion Active Websites
Prioritizing Page Experience and Preparing for Google’s Algorithm Update. With over 1.7 billion currently active websites on the internet and over half a million new sites created every day, it’s no small miracle that a few key phrases can drop a potential customer right onto your digital...