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Lever Interactive and Microsoft Drive Digital Campaign Success

Lever Interactive and Microsoft Drive Digital Campaign Success

Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of Americans who lost their health...

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Google Ads Auto Applied Recommendations

Google Ads Auto Applied Recommendations

Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance while reducing your manual...

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Why Page Speed is More Than Just SEO

Why Page Speed is More Than Just SEO

Digital marketers often think of page speed as something that is only associated with SEO. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer engagement. Think about the last time you tapped or clicked on...

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Elevate Experiences to Win in Pandemic Retail (And Afterward)

Elevate Experiences to Win in Pandemic Retail (And Afterward)

Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they...

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How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

Whether you’ve been handling your marketing in-house or are disappointed by your current agency, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational...

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Digital Marketing Beyond 2020: Adapting to Economic Downturns

Digital Marketing Beyond 2020: Adapting to Economic Downturns

Lever Interactive & Helixa Fireside Chat We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies. Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever Interactive, and Florian Kahlert,...

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Google Image Extension

Google Image Extension

Introduction  The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help customers to understand the...

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TopDevelopers.co Leading SEO Company

TopDevelopers.co Leading SEO Company

Lever Interactive believes that technical factors are the foundation of any SEO program. Technical issues can have an outsized impact on organic performance, as well as on user behavior and conversions across all marketing channels. We are pleased to be recognized as a Top SEO Company by...

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Google’s User Experience Algorithm Update

Google’s User Experience Algorithm Update

No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load...

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