Digital marketing insights from Lever Interactive
No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load time. On the paid side, Google has had …
Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and speed. Major tech corporations, such as Google and Amazon, continue to shake up the marketing …
In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …
Google released yet another core algorithm update on Monday and took the unusual step of announcing it in advance. This has caused some people to wonder whether this will be a significant update that causes widespread changes to keyword rankings and search results pages. Wondering if you’ve been negatively impacted? Here are four warning signs to watch for: Keywords that …
…and How to Prepare for the 2019 Holiday Season Introduction The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but over. In …
Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the algorithm better handle nuances and context, and delivers results that precisely answer searchers’ …
As we enter the final months of 2019, marketers are ramping up their advertising efforts in preparation for another busy holiday season. Great effort is put into getting shoppers to click on particular products. Yet year after year, holiday shoppers place items into their online shopping carts without ever making the final purchase. How can marketers get these shoppers with …
The arrival of the holiday season signals to many ecommerce brands that busy times lie ahead. Year after year, online sales continue to grow, and 2019 is shaping up to be no different. According to Deloitte’s holiday shopping forecasts, online sales in 2019 are projected to increase by 14-18% in comparison to 2018, which means that more people are going …
With the holiday season right around the corner, you’re likely planning out your 2019 Holiday eCommerce strategy. This time of the year tends to be very busy for marketers, so it’s important to have a well-built strategy in place that will be sure to take advantage of all the great opportunities that are out there for your business or brand. …
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and organic search as part of my digital marketing strategy? If I am performing …
