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Google Announces Transition to New Google Analytics 4
Accounting for an evolving digital marketing landscape without third-party cookies, Google is phasing out Universal Analytics starting in July 2023. Learn how this next data analytics tool will help track users in a privacy-conscious world.
Search Engine Marketing Strategy, Guide to Organic and Paid
Do you want to invest in both paid search (PPC) and organic search (SEO)? Here’s why it’s so important to partner with a digital marketing agency that has the ability to form a strategy that...
SEO Strategy; Conform Tactics According to Target Audience
Looking to construct a comprehensive SEO strategy? Make sure you understand all the variables, including on-page, off-page, and technical SEO. Then pair that information with target audience data to improve user experience and ranking.
Employee Spotlight: Demetri Panici
Lever Interactive Promotes Demetri Panici to Media Manager Congratulations to Demetri Panici and his promotion to Media Manager! Since joining the team, Demetri has identified and streamlined inefficiencies through the implementation of automation to complete...
Marketing Questions Your Digital Agency Should Be Asking
Identifying the right Digital Marketing Agency from a technical standpoint is only half the battle. We’re here to help with the rest by listing the questions agencies should be asking you to help form a...
Client Relationships; How We Earn Trust | Lever Interactive Q&A
Accounting for an evolving digital marketing landscape without third-party cookies, Google is phasing out Universal Analytics starting in July 2023. Learn how this next data analytics tool will help track users in a privacy-conscious world.
When to Start eCommerce Marketing and Optimize Shopping Campaigns
Ecommerce companies ready to progress from brand awareness to a more aggressive revenue-centric strategy need to incorporate ecommerce marketing. Learn the nuances of shopping campaigns and how they can impact a company’s bottom line.
How to Choose a Digital Marketing Agency in 2022
Choosing a digital marketing agency to partner with your business? The right agency can help transform how you do business. We show you where to start looking, what to look for, and what questions to...
Super Bowl Digital Marketing; Trends Inform Strategy
Understanding which terms peak annually around the Super Bowl can inform digital marketing efforts. Keying in on the halftime show’s musical act, sports betting terms, and party-related search queries will steer content decisions.