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SEO101: Evergreen Content

SEO101: Evergreen Content

What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take, for example, a glossary of...

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Employee Spotlight: Nick Gianacakos

Employee Spotlight: Nick Gianacakos

Lever Interactive Promotes Nick Gianacakos to Account Manager It's our pleasure to announce that Nick Gianacakos has been promoted to Account Manager. Nick exemplifies high performance in his work ethic, in his relationships with clients, with his output, his positive attitude and willingness to...

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SEO101: Core Web Vitals

SEO101: Core Web Vitals

Expediting User Experience You don't have to be an SEO expert to understand the importance of expediting user experience and its role in your digital campaigns' performance. Easy-to-navigate web pages that load quickly and deliver seamless experiences are beneficial to your website's organic...

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Employee Spotlight: Dan Wachowski

Employee Spotlight: Dan Wachowski

Lever Interactive Promotes Dan Wachowski to Senior Media Manager It's our pleasure to announce the promotion of Dan Wachowski to Senior Media Manager. Dan has grown his level of responsibility within Media Operations over the past several years, while taking on multiple paid media accounts – each...

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Employee Spotlight: Valerie Guglielmi

Employee Spotlight: Valerie Guglielmi

Lever Interactive Promotes Valerie Guglielmi to Senior Account Manager Hey, Val here—writing to you from the comfort of my make-shift home office as I’m sure many of you can relate to. It’s mind-boggling to think we’ve been navigating this WFH life for almost a year now, and I’m incredibly lucky...

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Lever Interactive and Microsoft Drive Digital Campaign Success

Lever Interactive and Microsoft Drive Digital Campaign Success

Paid search secures healthy results for health insurance provider. Unprecedented need for health coverage When faced with an unprecedented global pandemic, one of the nation’s leading health insurance providers shifted their strategy to address the consumer needs of Americans who lost their health...

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Google Ads Auto Applied Recommendations

Google Ads Auto Applied Recommendations

Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign performance while reducing your manual...

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