Education Marketers: How to Utilize Your Data to Build Awareness and Drive Enrollments

Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …

Projects Make Perfect

My Internship Experiences & What You Can Learn From Them By Colton Curtner –  Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is particularly designed and measured to achieve a goal. In an advertising agency, projects are …

Why Manufacturers Need Their Own Digital Marketing Strategy

Manufacturer Marketing: Why Manufacturers Need Their Own Digital Marketing Strategy

It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex relationships? These questions are important ones to answer for any marketer who has …

New and Innovative Trends in Education Digital Marketing

Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …

How Customer Intent Improves Marketing Strategies for Service Businesses

How Customer Intent Improves Marketing Strategies for Service Businesses

In the ever-changing conversation about marketing, much of the focus tends to be on businesses that offer tangible goods. It’s easy to think the same rules and ideas apply for service businesses, but that’s not necessarily the case. People research services for one main reason: to solve a problem. And to effectively market to these people, it’s crucial for service …

Product Branding on Social Media

The Ten Commandments of Product Branding on Social Media

It’s easy to fall into the trap of believing that social media platforms offer simply another form of broadcasting. But unlike television, print ads and radio, social media marketing is not a one-way tool of communication. It is immediate and vital, an ongoing conversation that allows you to directly connect your audience and community with your product. When selling your …

Digital Media's Impact on Luxury Purchases

Marketing Luxury: Digital Media’s Impact on Luxury Purchases

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury car dealership before making a purchase has diminished. When people finally do reach the parking lot, they are already ready …