The Power of Social Media Marketing

The Power of Social Media Marketing

…and How to Prepare for the 2019 Holiday Season Introduction          The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but over. In …

Google BERT algorithm update

What You Need To Know About Google’s BERT Algorithm Update

Google released the BERT update on October 25th, impacting 1 in 10 queries. This is the biggest change to the algorithm since the introduction of RankBrain in 2015. RankBrain helped Google understand related terms and concepts: BERT is the next step in artificial intelligence. It helps the algorithm better handle nuances and context, and delivers results that precisely answer searchers’ …

Holidays converting abandoned carts

Getting Shoppers with Abandoned Carts to Convert During the 2019 Holiday Season

As we enter the final months of 2019, marketers are ramping up their advertising efforts in preparation for another busy holiday season. Great effort is put into getting shoppers to click on particular products. Yet year after year, holiday shoppers place items into their online shopping carts without ever making the final purchase. How can marketers get these shoppers with …

Healthcare Marketing Essentials

Healthcare Marketing Essentials In A Changing Marketplace

How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8 BILLION health-related videos on YouTube, and 56% of patients search YouTube for health concerns. …

The Importance of Company Culture

The Importance of Company Culture

By Nick Gianacakos – Two large transparent doors invite you into the interior of a busy office floor. Inside, one would find many common office amenities: conference rooms, desks, computers and cubicles. What are not as common about this space are the people that happen to inhabit it. While some are busy working at their desks, and others rush off …

Optimizing Towards Profitability: Setting the Right Marketing Goals

Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific target metric, you’ll avoid self-imposed limitations on revenue growth and maximize the effectiveness of your marketing efforts. The key is …

Google Monetizes Discover Feed and Expands Shopping Campaigns

Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many exciting announcements made during the conference, two that were especially noteworthy are the monetization of Google’s Discover feed for …

Education Marketing

Getting Your Message Right: 6 Tips For Better Education Ad Messaging

Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience effectively. Education marketers have multiple target audiences and demographics to speak to – from prospective students and their …