Optimizing Towards Profitability

Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific target metric, you’ll avoid self-imposed limitations on revenue growth and maximize the effectiveness of your marketing efforts. The key is …

Google Monetizes Discover Feed and Expands Shopping Campaigns

Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many exciting announcements made during the conference, two that were especially noteworthy are the monetization of Google’s Discover feed for …

Education Marketing

Getting Your Message Right: 6 Tips For Better Education Ad Messaging

Targeting technology is advancing every day, and there are many platforms, tools and applications available to advertisers to help reach their target audience in the smartest way possible. But none of that matters if your ad messaging isn’t speaking to your audience effectively. Education marketers have multiple target audiences and demographics to speak to – from prospective students and their …

Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

As marketers, we follow digital marketing trends closely in order to provide the most productive strategies to our clients’ marketing efforts.  This involves uncovering and testing new advancements or methods that will help lead to better campaign efficiency, effectiveness and measurement. It is no surprise that the topics that we covered in our 2018 Digital Trends video have continued to …

Top Digital Marketing Agency Awards

Lever Interactive Receives Two Top Digital Marketing Agency Awards

Lever Interactive has been named a Top Online & Internet Marketing Agency in Clutch’s annual Top Global B2B Leaders list for 2018 and a Top Digital Marketing Company by TopDevelopers. “These companies not only demonstrate their ability to excel in their respective service areas, but also exemplify thought leadership and outstanding customer service.” – Clutch Business Analyst Sara Philibotte. It’s …

Education Marketers: How to Utilize Your Data to Build Awareness and Drive Enrollments

Education marketers know that developing the right digital marketing strategy for your school is critical in helping to meet your school’s goals and objectives. But should you focus primarily on awareness? Or on driving those last steps towards enrollment? In our previous education-focused blog post, New and Innovative Trends in Education Digital Marketing, we discussed how understanding today’s trends and advanced …

Projects Make Perfect

My Internship Experiences & What You Can Learn From Them By Colton Curtner –  Why Projects? Projects, whether they are for interns or full-time employees, are a foundational aspect of any business environment. It could be a marketing campaign, a research report, or anything that is particularly designed and measured to achieve a goal. In an advertising agency, projects are …

Why Manufacturers Need Their Own Digital Marketing Strategy

Manufacturer Marketing: Why Manufacturers Need Their Own Digital Marketing Strategy

It’s a common challenge facing marketers at manufacturers: how do I balance my marketing efforts with those of the retailers selling my products? Do I need to advertise on my own, or will the retailer’s marketing be sufficient? What are the best approaches for navigating these complex relationships? These questions are important ones to answer for any marketer who has …

New and Innovative Trends in Education Digital Marketing

Lever Interactive has been helping education clients succeed for over 12 years. With our Premier Google Partnership, we have an in-depth understanding of the ever-evolving student journey, and we utilize advanced techniques to help schools connect with those students and increase enrollments. So what do education marketers need to know about the opportunities in education digital marketing today? The Student …