Google User Experience Algorithm Update

Google’s User Experience Algorithm Update

No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load time. On the paid side, Google has had …

3 Common Problems That Might Be Ruining Your Analytics Data

3 Common Problems That Might Be Ruining Your Analytics Data

By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted traffic, once there’s a problem with your data, it stays there. Problem #1 – Duplicate Transactions Perhaps the worst data problem …