5 Google Shopping Optimizations

5 Google Shopping Optimizations You Need To Be Leveraging

By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve Shopping campaign performance. 1. Have a dedicated Shopping ROI Shopping campaigns will perform differently than search ads or …

Growth Through Shopping Ads

By Eileen Buleza – There were three leading trends for Lever Interactive’s SEM clients in 2016: Social Mobile Shopping These three trends shaped our client discussions and strategy more than anything else in 2016, especially for our retail and ecommerce clients, and will likely continue to do so into 2017. Today I’m going to dive into some of the growth …

2011 Online Marketing Advancements, A Look Back

As we ring in the New Year at Lever Interactive, our online marketing teams have come together to share some of their favorite advancements of online marketing tools in 2011. The online marketing world is constantly evolving (as you know) and 2011 was no different for new technologies, features and advancements in website management, PPC advertising and SEO. Some of …

Ugly Sweater Contest 2011

Last week Lever Interactive employees participated in the company’s 2nd annual Ugly Sweater Contest. Thank you to all that participated and everyone who voted for your favorites on Facebook! And the Winner is… Josh Cole Additional recognition to our runner ups! To check out all the participants, visit us on Facebook at www.Facebook.com/LeverInteractive Wishing everyone a very safe and Happy …

Happy Holidays! Lever’s 2011 Holiday Party

Last week the Lever Interactive team celebrated the 2011 holiday season with a dinner party at Tap House Grill in Westmont, IL. It was a night filled with good company, great food and lots of laughs!   The evening was capped off with a White Elephant gift exchange where everyone went home with new junk goodies! Some favorites of the night …