Higher education student enrollments

Geo-targeting Essentials for Higher Education Paid Search

by Colleen Keilers – The cost of higher education paid search has gone up. Google reports CPCs have risen 16% across the category (Q4 2014). The market is only getting more competitive. So how do institutions compete with flat or lower advertising budgets as prices climb? One essential step is customized geo-targeting definitions and geo-targeting techniques to connect with your …